Key Account Management

Essay:
Essay Objective: Design a personalized key account management plan for A Public-School District that is founded on the latest theoretical approaches to KAM.

Deliverables: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (https://owl.english.purdue.edu/owl/). Use the three references listed below, they must be cited in-text and in the Reference list.

At the end of your essay you will be required to add a table as an appendix showcasing your own KAM Behaviors table that will be referenced within your essay. This will not count towards your minimum word count.

Activity Details
Perform the following steps:
Step 1: Review the following content
Review the following materials about key account management. (I HAVE UPLOADED COPIES OF EACH)

Schachter, L. and Cheatham, R. (2015). The Keys to Key Account Management: What Great Looks Like.

Ryals, Lynette (2012), How to Succeed at Key Account Management. Harvard Business Review.

Richards, K.A., & Jones, E. (2009). Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework. Journal of Personal Selling & Sales Management, 29(4), pp.305-310.

Step 2: Address the following
Now that you have read about the latest theories in KAM, introduce your Public-School District and discuss how key accounts are differentiated from regular accounts. Next, you will tie in the literature to what you currently do for those key accounts, be sure to discuss what Richards & Jones mention about strategic, operational and personal fit. And three (3) of the seven (7) steps seen in the Ryals article that are the most applicable to your school district. Using this newly learned information, create a similar table to the one found on pages 18-22 from the Schachter and Cheatham reading found in Reading 2.1. Be sure to list at least five (5) different Critical KAM Behavior Categories and Required KAM Behaviors in your table that are specific to your school district (to help avoid having an unnecessarily high Turnitin similarity index). Do you think that this table would help your current KAM, why or why not?

Step 3: Write your essay
Write your essay to address all the questions above.

Use these writing guidelines:
• Include a cover page and references in addition to your required word count.
• Use correct APA format.
• Double-space text.
• Use size 12 pt. Times New Roman type.
• Use section headings to organize. (optional)
• Indent paragraphs.
• Include in-text citations.
• Use correct spelling, grammar, sentence structure, and verb tense

Step 4: Save and submit your assignment.
When you have completed the assignment, save a copy for yourself in an easily accessible location and submit a copy to your instructor below using the Submit Paper link.

Swan Lake

Watch the Swan Lake ballet production and discuss it using the ballet technique. Explain why it is your favorite production.

https://www.youtube.com/watch?v=9rJoB7y6Ncs

The Mexican Revolution: Its meaning and impact

Needs to be related to Latin American History anywhere from 1800 to the present. Recommended books to use are The underdogs, A novel of the Mexican revolution by Mariano Azuela, and Modern Latin America by Thomas Skidmore. I own a hard copy of both books and can provide you with them. The paper should reflect substantial thought/research from the books. Also use at least 5 other primary sources from online.
The paper should have a central purpose, hypothesis or argument and not just a collection of old facts.

Case Study Analysis: Uber – Driving Global Disruption

Conduct a Case Study analysis and deliver a well-organized write-up. Should be 9 Pages in length, double-spaced with 12 point font. Paper should analyze and introduce Uber as a company, competition Uber faces in the United States, ride-for-hire market in other countries, Uber’s services, a business model, expansion strategy, regulatory responses.

The case study should include these 8 areas:
– History, development, and growth of company over time
– Identification of company’s internal strengths and weaknesses
– The nature of the external environment surrounding the company
– A SWOT (strengths, weaknesses, opportunities, threats) analysis.
– The kind of corporate-level strategy the company is pursuing
– The nature of the company’s business level strategy
– The company’s structure and control systems and how they match its strategy
– Recommendations

Behavioral economics

Behavioral economics is a relatively new field that attempts to explain behavioral biases that the standard economic theory could not explain. Behavioral economics assumes that consumers are often irrational due to limited cognitive capability and therefore often make choices that are not optimal. Behavioral economics also assumes that decision-making can be altered through intervention to help consumers optimize their choices. These assumptions support the idea that managerial decision-making often involves uncertainty.

For this assignment, you will use the CSU Online Library (or another source) to locate an article on behavioral economics that is published in a peer-reviewed journal and write a critical review of the article. The article must be at least five pages in length, and it must be no more than five years old.

Include the following in your review.

Summarize the article with emphasis on the author’s opinion about behavioral economics.
How does the author compare behavioral economics with the standard economic theory of consumer choice?
What did the article say about loss aversion, framing, anchoring, and mental accounting?
What information was provided concerning the application of behavioral economics in business and government?
How did the author address the implications of uncertainty that often exist in managerial decision-making?
Your review must be a minimum of two pages in length. Use APA style when writing your review, including citations and references for sources used. You must provide a title page and a reference page, which will not be included in the two-page minimum length.

Moonlight Film

its a five paragraph essay the topic shall be “Discuss the ideas developed by barry jenkins in moonlight about the role societal expectations plays when an individual seeks to discover their identity” Main focus on the character (Chiron/Little/Black)

INTRODUCTION
Hook: thematic statement related to essay topic
T.A.G. + thesis
blueprint for your essay

INITIALLY,
Who is the character initially?
What are their goals/dreams/desires?
How would you describe the character’s behaviour?
What is the character’s attitude towards him/herself/others/life/ his or her world?
Why is he/she the way they are? (consider their history)
Whatever you prove must be directly linked to the topic.

HOWEVER,
When the character faces change/conflict/challenge/choice how does the character’s attitude/behaviour/goal/ /desires alter?Whatever you prove must be directly linked to the topic.

CONSEQUENTLY,
What are the consequences of the character’s response to the conflict/change/challenge/choice?
How has it served to alter the character’s attitude/dreams/goals/desires/values/behaviours?
Has the character’s response impacted those around him or her?Whatever you prove must be directly linked to the topic.

THEREFORE,
This paragraph is a further expansion of your initial theme statement in your introduction. It moves away from the specific details of the literature and focuses instead on the ideas that the author/director intended to convey through the literary work as they relate to the assigned topic. You may want to use this sentence to assist you: Therefore, through insert the text title, the insert the author’s name suggests…

Trifles by Susan Glaspell / Feminism

Critical research essay
Define and discuss « feminism » and the « type » of feminism the play « Trifles » fits into.
Explain how the play is a feminist play.
Explain specifically what the play says about the nature of male-female relationships. This is the key feminism comes in many varieties. What is the precise nature of the feminist statement the play makes ?