Module 1 – Case MKT301 Principles of Marketing

Module 1 – Case MKT301 Principles of Marketing
INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT
Please use the attached documents to complete the assignment. Please read everything before starting the assignment. If you have any doubts as to what the assignment is asking for email or call.
Assignment Overview
Research: Understanding the Marketing Environment
To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.
Case Assignment
Using the industry of the product/service you chose in your Discussion assignment, complete the following:
Industry Research
• Using articles predominately from the full-text book databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), conduct secondary research on the industry in which your chosen product/service operates.
• From your research and what you have learned in the readings, identify 3 marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.
All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
Assignment Expectations
Your submission will include:
• cover page
• A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format (see specific research requirements)

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