The subject of the paper is to write an essay about the process consumers make when purchasing a product or service.

The paper must include research from a minimum of 6 scholarly sources one of which must be your textbook.
Book: Consumer Behavior (Buying, Having and Being) 12th Edition
ISBN 10: 0134129938 ISBN 13: 9780134129938
Publisher: Pearson, 2016
The subject of the paper is to write an essay about the process consumers make when purchasing a product or service. The textbook has detailed information about this subject matter, and many chapters focused on certain aspects of this process. This is a top level review of the process. Papers should also address at least THREE concepts from the book. For example the topics could include: How does culture affect the process; Do men and women have a different process; Does the cost of the service matter in the decision making process etc.To summarize, your job is to write this paper explaining the concept by bringing in research and information that you have learned throughout this course.Important Information:1. Must be a minimum of 1,600 words, and no more than 2,0002. Must be formatted in APA (This includes citations, references, cover page, running head…etc)3. You MUST have a minimum of 6 scholarly sources
Required to follow this Outline
Introduction
Thesis Statement
Main Point #1
Sub Point
Sub Point
Fact/Information
Sub Point
Main Point #1
Sub Point
Important Data/Graph
Sub Point
Fact/Information
Sub Point
Main Point #1
Sub Point
Sub Point
Fact/Information
Sub Point
Conclusion

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