“To what extent and why will the culture of a foreign market dictate the method of market entry and operational control used by a company entering the foreign market for the first time?”

Assessment task details and instructions

You must structure your individual report in the same order as indicated in the section headed “Structure” (see below).

The word count for the report is 2000 words (+ / – 10%). Indicative word counts for each task are set out below and are based on the 2000-word limit.

Structure

The written assignment must be in three parts:

1. Introduction (worth 20% of the overall mark)
2. Main Body (70%)
3. References (10%)

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

Knowledge and Understanding

1. Appreciate the affect real world corporate strategies have on international businesses
2. Analyse the techniques available to international business strategists to enable successful implementation.
3. Evaluate differing strategies for entry modes into global markets to gain competitive advantage.
4. Evaluate differing international environments and their associated range of opportunities and barriers
5. Develop international business strategies based on current literature and case studies

Practical, Professional or Subject Specific Skills
6. Synthesise theoretical concepts and frameworks relevant to real-life international business strategies
9. Develop and present business strategies based on current research

Transferable Skills and other Attributes
10. Work independently and in groups to develop potential strategies for international markets.
11. Develop practical desk research skills
13. Develop analytical and problem solving skills and present and explain ideas in a concise and professional manner both verbally and in writing.

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