***Please follow all guidelines for the paper***
PROJECT INSTRUCTIONS
The paper must follow current APA format guidelines. A minimum of 4 peer-reviewed sources must be used within the paper.
Part 1 (3 pages) must be written as a case and must describe vs. analyze/recommend. Part 1 must be modeled after the cases read during the course, containing similar format and content. Part 1 must contain a case description of a large organizational change (Please see below highlighted yellow)
Part 1 will be a Case Study that will cover VW’s background as a company, what ethical decisions led to the scandal.
Here are the headings and subheadings that need to be used when writing the paper:
[Introduction / Overview of the Volkswagen Emissions Scandal]
Company Background
“Strategy 2018”
Driving Towards Scandal
Reasons for Deceit
CEO Winkerton
You will need to use 4 peer reviewed sources/articles. You can find the sources on this website: https://www.jstor.org/?fbclid=IwAR2GX4HetrlqdP3CMtww74nuyMgh3P6dZasNb4wVhUKk3CRD7OQdzSwNDu8
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Here is some information to point you in the direction of the way this case study needs to go in:
1) Name and description of target organization:
– Volkswagen Group is the German automaker responsible for the Volkswagen vehicle brand. Its headquarters are in Wolfsburg Germany. By 2014, the year prior to the emissions scandal, Volkswagen Group’s auto division was enjoying a yearly sales revenue over €175 billion with gross profits improving to over €30 billion (VW Annual Report, 2014). At the time, Volkswagen Group employed just under 600,000 employees.
2) Description of change process we will explore:
This group project will explore the Volkswagen (VW) Diesel Emissions Scandal. In 2015, VW finally admitted they intentionally deceived customers and emissions regulators by installing “defeat devices” in their diesel cars (Lynch et al., 2016). The unethical corporate culture at VW led to a massive recall of cars, a decrease in sales and stocks, and affected its overall market value. Its public image was affected more so because the deception also impacted the environment.
VW was forced to replace many of its top executives (Lynch et al., 2016). They had to shift their focus from strictly building cars, to changing their organizational culture and goals to rebrand their image. In order regain its financial success, VW needed to rebuild trust with everyone.
VW’s unethical decisions led to a public disaster that required a well thought out approach to make amends. Part 1 will be a Case Study that will cover VW’s background as a company, what ethical decisions led to the scandal.