Financial Statement Analysis

PLEASE CHOOSE COMPANY FROM COMPANY LIST ATTACHED

Task: Perform a macroeconomic analysis, industry analysis, business strategy analysis and
accounting analysis on the chosen company, and produce a professional group report as though you
were a prospective management consultant. The analysis should be informed by various sources of
publically available information such as the official website of the company and industry reports, and
should be supported by other statistical information.
Macroeconomic Analysis (4 marks): Describe the company’s economic environment and evaluate
how this has impacted historic firm performance and is likely relevant to future performance.
What has been going on in the economy over the last 5 years? What is predicted to happen? How
is it related to your company?
Identify and analyse at least three relevant economics factors that have significantly influenced
your company’s performance. These economic factors mayinclude but not limited to GDP,
inflation, interest rate, foreign exchange rates, oil prices, population growth, consumer demands,
regulation, etc.
Industry Analysis (5 marks): Evaluate the level of competition in the industry or industries that your
company operates in using Porter’s Five Forces framework.
Form a conclusion for each force and for the industry overall.
Business Strategy Analysis (5 marks): Identify and discuss key success factors and key risks of
the company’s strategy. Also evaluate the sustainability of profits generated by the strategy in the
future.
Accounting Analysis (4 marks): Use the six-step accounting analysis framework to assess the
degree to which the firm’s accounting reflects the underlying business reality. Identify any accounting
distortions if there is any, and evaluate their impact on profits and the sustainability of profits.
Overall Report Quality (2 marks): The report should be readily comprehensible, condensed and
within the word limit. Information should be collected from various reliable sources to inform analysis
and references are properly cited. Tables and graphs should be used to effectively present
information.
If the company operates in several economic regions, industries or has several business segments,
only include material business operations in the analysis. It is material if it generates or will generate
more than 10% of the company’s total sales revenue.

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