For my dissertation I have to set up a business plan. From conducting primary research, I’ve found that there is a need for a digital detox. The rise of social media has seen an increase in loneliness and loss of identity amongst the youth of today. I found that there are those who are willing to try this idea and those who like the idea however are afraid, as they feel lost without their devices. Whilst social media is a means to connect you with the world, some actually feel it causes them to disconnect with the world.
Therefore, I am proposing to set up an art therapy based hub, a digital detox centre wherein digital users or addicts are encouraged to express their emotions through various forms of art therapy. The idea works as a stress-relief zone, where users can unwind what’s on their mind at their own pace. The goal is to promote positive attitudes towards the mindset.s
The ultimate aim is to become self-funding within 3 years and have expanded the network by rolling the detox programmes by opening new hubs, within local communities to expand the network.