Please attachment all details are attached for this paper.
Subject: (A) Basic definition of customer service (B) What is a service culture? (C) How do companies develop a service culture environment? (D) Why is a customer service culture important?
Purpose: The primary goal of this term paper is to analyze how companies develop a service culture. To further understand approach and protocols to achieve this goal.
Main Point: A service culture is the foundation upon with customer-centric organizations are established (Skinner Beitelspacher, Glenn Richey & Reynolds, 2011). Developing a positive service culture is an interactive and dynamic process that stretches beyond servicing customers. It is also important to acknowledge the underlying challenges of developing a service culture, among them the cultural and individual differences that affect the ability of organization to persuade employees to adopt customer-centric attitudes.
Key Points and Factors: (explain in detail and provide examples/procedure/reason)
• Customer-Centric/Seek Feedback
• Openness of Communication
• Set Policies
• Extensive Employee Training
• Reward and Recognition
Paper format
• Table of Contents
• Introduction
• Organizational background
• Relevant literature review
• Evaluation and conclusions
• References (minimum of six)
Additional information to be used:
Six Steps to Creating a customer focus culture by Shep Hykens
https://www.youtube.com/watch?v=IeLQqUs-FkA
Strategically crafting customer focused culture
https://www.researchgate.net/profile/Celeste_Wilderom/publication/235284104_Strategically_crafting_a_customer-focused_culture_An_inductive_case_study/links/0deec5187b9648b75c000000.pdf
Best Practice in Achieving a customer focused culture
https://www.researchgate.net/publication/235264685_Best_practices_in_achieving_a_customer-focused_culture DOI: 10.1108/14635770710761889
Solomon, M. (2017). All Great Customer Service Cultures Share These 8 Elements. How Does Your Company Measure Up?. Retrieved 12 April 2020, from https://www.forbes.com/sites/micahsolomon/2017/06/05/all-great-customer-service-cultures-share-these-8-elements-how-does-your-company-measure-up/#33e791549af6
Skinner Beitelspacher, L., Glenn Richey, R., & Reynolds, K. (2011). Exploring a new perspective on service efficiency: service culture in retail organizations. Journal Of Services Marketing, 25(3), 215-228. doi: 10.1108/08876041111129191