Instructions for Summative Assessment
Your assessment for this module takes the form of a report:
You are required to prepare a report that critically evaluates retailers’ responses to a current retail market issue. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities.
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Note that the topic of your report must be based one of the topic areas discussed in the module, i.e. one of the issues below faced by retailers:
• Retail Branding
• E-loyalty
• Global Retailing
• Global sourcing
• Shopping Malls and the Future of the High Streets
• Customer Relationship Management and Loyalty
• Corporate Social Responsibility (CSR) and Sustainability
• Social marketing, supply chain issues, and Fair Trade focusing on food
The word limit for this assessment is 3,000 words