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Marketing Communications

-To tackle this assessment, you will need to prepare a marketing communications plan of 2,000 words for company or brand of your choice. The firm may be either B2B or B2C; alternatively, you may wish to consider a non-profit organisation, for example. Whatever organisation or brand you choose, it must be relatively large and well known in the UK.
-use marketing communications campaign plan should include the content outlined in your textbook (see attachment 2).Structure:
1. Title Page
This page should be informative, and use two or three lines if necessary.
2. Executive Summary (75-words maximum)
It should include a brief summary of each main section of the report, but the most important components are a clear statement of the purpose of the report, and a summary of the recommendations and conclusions.
3. Introduction (100 words)
This section gives the reader a brief background to the work discussed in the report.
4. Marketing Communications Plan (see attachment 2) (1500 words)
This section will incorporate your recommended communications campaign plan. You will use theories, definitions and examples to enrich/strengthen your arguments and analyses. This section should contain the following subheadings:
* Situation analysis and definition of the marcomms problem; 

* Target market profile; 

* Objectives; 

* Message, creative strategies and tools; 

* Campaign evaluation and control; 

* Budget.
You may wish to add more subheadings to this section. You should read the relevant chapter of your textbook to gain an overview of what each of the subheadings above entails.
You are expected to support your arguments with relevant theories and facts available in the required and recommended readings for this module. Additional resources (peer- reviewed academic journals) may also be used, as this will show your ability to carry out your own research and to act as an independent learner.
5. Ethical Considerations (300 words)
This section requires reflexivity. It should discuss the potential ethical and/or social issues that may emanate from your campaign plan implementation. You must also discuss how you can prevent such issues occurring and/or how you would address such issues, should they arise.
6. Conclusions (100 words)
This section provides a clear account of the conclusions of the report. It often involves reiterating key arguments that have appeared in previous sections, but the reader will not want to go back and find these. Rather, s/he will want them all clearly set out in the same place.
7. List of References （ONLY books, academic journals) you
8. Appendices

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