Develop a marketing plan for a new MLB team in
4. A comprehensive overview of Consumer Information.
§ Discuss information that you have obtained on the organization’s current or
prospective consumers.
§ Include your research findings in the narrative form in the text of the marketing
plan, as well as in the form of graphs, figures, and or tables.
C. A discussion and presentation of the Pricing Strategies.
Examples:
• What will you charge for ticket prices? Club seats? Suites? Etc?
o Is that higher, lower, or the same as similar teams and why?
o What types of season ticket packages will you offer?
o Will you charge for PSLs?
• What will you charge for concessions? Alcohol?
o Is that higher, lower, or the same as similar teams and why?
o Will you offer different food in the club and suite level than the
general seating? Why? What? How?
D. A discussion of the Place the event is held and the means of its Distribution.
Examples:
• Stadium Seating Capacity & Breakdown (General seating, club, suite)
• Look at typical stadiums and make your assumptions
• Will you add any unique touches to the stadium?
* Additional information : For section 4 please include table, graphs, figures based on found research. No specific number of sources but please cite if used.