Answer ALL of the sections (A, B, C and D) and address all the tasks set, applying strategic management theory and frameworks.
For all your answers note that there are no marks for primary research through talking to business owners. Instead, concentrate on the application of the strategic models to what you can see, to what you research online and to reports you find in the library.
A BUSINESS ENVIRONMENT (25%)
1. Analyse the competitive forces in the travel agency industry in the UK taking account of the variety of players from small independents to the largest chains and on-line travel agents (OTAs).
2. How does this help you explain the competition in travel agency services which exists in your own town/city (this is the location of your university campus).
B STRATEGIC RESOURCES & CAPABILITIES (25%)
1. Choose ONE of the travel agency retailer sites in your town/city. Analyse their resources and capabilities.
2. Use the VRIN model to help you, explain how they thrive (or struggle) in competition with the other retailers and on-line providers.
C STAKEHOLDERS (25%)
1. Prepare a stakeholder analysis for the on-line accommodation platform AirBnB.
2. Identify two stakeholder relationships you consider are particularly important and set out how this organisation should manage those relationships.
D BUSINESS AND CORPORATE STRATEGIES (25 %)
1. Evaluate the change in Amazon’s corporate scope following the purchase of Whole Foods and the recent purchase of the rights to broadcast Premier League Football.
2. Assess the motivations for these acquisitions in light of Amazon’s corporate objectives.