how can social media impact the buying choices of shoppers

Your written report should be as professional as you can make it.
• The report must be typewritten
• Exhibits, tables and questionnaires are provided separately and are not included in the 5 to 7 pages of the proposal.
• Your written project must 12-point font, and pages must be numbered.
• Your written project should be carefully proofread and edited.
Proposal Criteria and Rubric

Criteria Beginning Developing Competent/Proficient Outstanding

Problem setting The problem is not mentioned or is not clear. The problem is mentioned very briefly. The problem has been explained but has vague areas or dimensions. An extensive and clear description of a problem has been stated.
Respondents There is not a statement that refers to who the respondents are. The respondents are mentioned but there is not enough clarity in defining them. The respondents are mentioned, yet it is still vague as to who they are. A definitive description of the group of respondents has been given.
Sampling There is no statement referring to the sample or sampling technique. The sampling technique has been briefly mentioned. The sampling technique has been mentioned but it is not clear why this is the chosen method of sampling. The sample type and sampling method has been mentioned with clear explanation as to why this method works.
Implementation There is not enough statements explaining the implication of the research. The implementation methods have been stated but not elaborated. The implementation methods have been explained, yet there are still vague areas. The type of research and the type of implementing the research has been fully discussed.
Contributions Contributions to the industry or the firm have not been mentioned. Contribution to either firm or the industry ha been mentioned, but either one or the other is still unclear. Contribution to the firm and the industry has been mentioned, yet ther are still some vague areas. Practical implications to the industry has been clearly mentioned and the benefits achieved by this research has been stated.
Questionnaire No questionnaire or question guide is provided. The questionnaire is incomplete or unprofessional. The questionnaire is quite good but does not present a certain method of question design. A complete set of questionnaire, using a particular method of question design has been provided.

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