In this Work Product Assessment, you will create a comprehensive marketing strategy to enhance the performance of products and/or services throughout their life cycles. You are strongly encouraged to use the Academic Writing Expectations Checklist when completing this Assessment. Professional Skills: Written Communication, Technology, Critical Thinking and Problem Solving, and Information Literacy are assessed in this Competency. This Assessment requires submission of two (2) files. Save your files as follows: • Save Parts I – III and V as 005_PartsI_III_V_firstinitial_lastname (for example, IG005_PartsI_III_V_J_Smith). • Save Part IV (a spreadsheet) as 005_PartIV_firstinitial_lastname. Instructions Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively. Rubric Your response to this Assessment should: • Reflect the criteria provided in the Rubric. • Adhere to the required length. • Use the APA course paper template available here. • Download the Writing Checklist to review prior to submitting your Assessment. This marketing plan is to be based on a product of your choice sold by a company of interest to you.(THE COMPANY OF MY CHOICE IS COCA-COLA CO AND THE PRODUCT SPECIFICALLY IS COKE) This might be a company in which you work or a publicly-held company whose mission statement, marketing objectives, and financial objectives can be accessed.
IMPORTANT NOTICE: Kindly access the complete paper details on the attachment titled: Assessment instruction for marketing strategy. Thank you.
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