What is the paper about?
The goal of this assignment is to create a formative message development and analysis. You will not be working on your own chosen project for this assignment but choose an existing communication campaign.
First choose any existing communication campaign. Then answer the following questions.
Expected structure: (Answer the questions in details)
• Provide an introductory description of the campaign. (15 points)
• What message channels did the campaign use? (15 points)
• What levels of communication are evident in the message/s (e.g. intrapersonal/interpersonal/community/structural/policy level)? Are there any other levels or types of communication that are supported/suggested/promoted? (15 points)
• Does the message seek to provide information or persuade? Does the message do both? (15 points)
• Who are the intended audiences of this message? What are the possible demographic and psychographic features of the intended audiences? (15 points)
• Are there any cultural and social elements that seem important to the context of the message/s? (15 points)
• Summarize. (10 points)
Use APA for writing, citing and references. Below are links to help you with APA style and formatting
General format and style guide:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
Citation:
https://www.monmouth.edu/resources-for-writers/documents/apa-citation-of-sources.pdf/
Direct Quotations:
https://www.monmouth.edu/resources-for-writers/documents/apa-direct-quotations.pdf/
General Format:
https://www.monmouth.edu/resources-for-writers/documents/apa-general-format.pdf/
References:
https://www.monmouth.edu/resources-for-writers/documents/apa-list-of-references.pdf/
Make sure the campaign is related to the United States