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Mobile Devices and Self-Service e-Commerce

Imagine that you have been hired by the startup e-Commerce company Sports R US to provide a convenient self-service solution for customers accessing sports products. The Web application would need to be available on mobile devices (e.g., smartphones, tablets, laptops, notebooks). The application also needs to work on multiple Web browsers (i.e.., Chrome, Internet Explorer, Firefox, Safari and others to support self-service tasks. Sports- R-US has asked you to provide a Human-Computer Interaction (HCI) guide for design and implementation of this service.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

This assignment must address the following topics:

Information Gathering
Design Strategy
Prototyping
Implementation
Write a six to eight (6-8) page paper in which you:

1. Describe the following:

Purpose and goals of a mobile self-service.
Target segment (audience).
Audience needs and wants.
Resources necessary to achieve the desired outcome.
Design of the Website for mobile devices
Interfaces applicable to mobile devices.
2. Design each of the following using Microsoft Visio or any open source wire framing or mockup tool. Note: The graphically depicted solution is not included in the required page length.

The Sports R US home page for a mobile device.
The self-service Web page to review products and checkout using mobile devices.
3. Recommend one (1) prototype that could be created.
4. Determine the type of evaluation method to use in a Web design for the best user experience.
5. Provide key details of how the mobile self-service will be implemented on various mobile devices.
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
7. Format your assignment according to the following formatting requirements:

This course requires use of new Strayer Writing Standards (SWS). The format is different from other Strayer University courses. Please take a moment to review the SWS documentation for details.
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a reference page. Citations and references must follow SWS format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:

Describe the differences in developing user interfaces for different application environments.
Compare and contrast the different types of interactive environments.
Use technology and information resources to research issues in human-computer interaction.
Write clearly and concisely about human-computer interaction topics using proper writing mechanics and technical style conventions.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using this rubric.

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