complement the case with your own research and address the questions below
Please read the case study on Louis Vuitton and prepare a report in which you complement the case with your own research and address the questions below. Questions: 1) Analyse the critical success factors in the luxury industry and determine the recent trends in the luxury market. (300 words) 2) Louis Vuitton has successfully employed creative communication strategies to transform itself into a global brand. Critically evaluate this statement. (500 words) 3) Critically discuss how Louis Vuitton’s characteristics compare and contrast with the characteristics of a luxury brand. (500 words)
• Use and application of key concepts, theories, and models • Evidence of independent research undertaken, including relevant, current data relating to the case • Use of graphics, diagrams and images to help communicate ideas ( not counted in word count)
The suggested format of the report is: – Analysis of critical success factors and recent trends in the luxury industry – Introduction to the company – Evaluation of how the company’s creative communication strategies have transformed it into a global brand – Critical comparison of a luxury brand’s characteristics with those of Louis Vuitton’s.
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