Your report must be in a memo format, and all sources must be listed in the bibliography in the APA or MLA format. Students usually need two to four pages to complete the assignment. Remember to use OWL as a resource for all written assignments – always an invaluable source. It’s good to bookmark the OWL web site as a career resource.
Assignment choices – pick one or the other:
Stop n’ Shop OR Aquaphor
Who is the target group – the most profitable customers? Be specific! YOU MUST USE and cite published industry sources that cite quantitative market research as the basis for the target group, (e.g., trade associations, national research organizations, industry publications) to learn who is/are the target group(s) for your chosen product. This will vary by industry. There is a list of solid industry data sources below. However each source article you use MUST be based on national database sources or a representative national sample survey.
Some so-called expert’s opinion is not acceptable. Interviews with senior executives at the company MAY help as background but they are not going to share confidential business information with other people. Sharing that type of information is career suicide. They are more likely to mislead other people, by not being candid.