The following outline is for a 2-page paper discussing branding, packaging, and labeling. A brand is a name, term, symbol, design, or any combination of these that identifies a seller’s products as distinct from those of other sellers.
For this written project assignment, students are to view the assigned video news report. You will then discuss how Johnson and Johnson handled the 1986 Tylenol crises and the impact on the way companies’ brand, package, and label products today. Review the other sections of this page for more detailed information about each component of this outline!
Writing Project Assignment and Format
The writing project paper must be word-processed (.doc or .docx), size 12 font, in Times New Roman or Arial style; double-spaced with one-inch margins; full-justified (block style), and page numbers (upper right). You must use headings throughout your paper, such as INTRODUCTION, BACKGROUND, SUMMARY, and CONCLUSION. All major headings shall be centered, and minor headings shall be placed to the left of the margin and bolded. Citations must be used within and throughout your paper and must include author, year of publication, and the page number. A title page and the reference page are required for this writing assignment. The title page is to include the Running head, Title of the paper, Your name, Course Number, Instructor’s Name, Date, and University Name.
I. Introduction
Discuss the purpose of this paper
Describe the problem (Why is this a problem)
Problem Statement: After learning about the 1982 Tylenol Crisis, provide an opinion by answering the question: Do branding, packaging, and labeling really benefit consumers? How do recent reports on Johnson and Johnson impact their company brand?
II. Background
A. Discuss the branding, packaging, and labeling concepts selected. Choosing and protecting a brand, Packaging, and Labeling. (cite sources).
B. Current Link between concept and practical application: After learning about the 1982 Tylenol Crisis, provided an opinion of the question: Do branding, packaging, and labeling really benefit consumers? How do recent reports on Johnson and Johnson impact their company brand? Explain, and cite the textbook and the news report as your sources, to support the position of your paper.
III. Major Point 1: List the major point(s) of the concepts (cite sources)
V. Minor Point 1: List the minor point(s) of the concepts (cite sources)
VII. Conclusion
A. Restatement of Problem: The 1982 Tylenol Crises (did or did not influence) the way a company-branded, packaged or labeled product because (explain your position). This affects the business practices of today’s companies (by or because) _______(provide specific examples from the textbook and the news report) to support your statement _____________(cite sources).
B. Next Steps: Based on the position what steps should companies take when considering the strategies to create products that are distinct from those of other sellers