Social, Ethical, and Legal Implication/Martket Plan

Resources:
• Marketing Plan and Outline
• Completed previous assignments Weeks 1-5
(***For the assigned writer, I have provided you with my assignments completed in previous weeks for your review so you know what will be imbedded in my market plan. After you submit the assignment, I will implement them to the assignment you submit below.)

Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

• Assess in a maximum of 700 words the ethical, legal, and social issues affecting Financial Banking Services (Wells Fargo) in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:
• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
• Required executive summary elements:
• Strategic Objectives
• Products or Services
• Optional executive summary elements:
• Resources Needed
• Projected Outcomes

Please add Conclusion at the end of 700 word assessment and provide add a separate conclusion at the end of the term paper to conclude Market Plan in totality.

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