Responsible Marketing and Society

– you are required to write an essay on :
the current responsibility issues involved in the marketing management and/or consumption process of a consumer product/brand of your choice.
Using 7 steps decision model for resolving ethical issues (see Attachment 2. 3. are examples),
you will need to critically evaluate, and propose solutions to, the responsibility issues affecting your chosen product.1. Choose a product/brand -think about the current big News, CoronaVirus,etc..
2. Follow the structure:1. Introduction (150 words)
2. Background information on your selected product/brand; (150 words)
3. Any sections and subsections you consider necessary to address the decision model for resolving ethical issues-7 steps (1600 words)
4. Conclusion (150 words)
5. References -ALL FROM BOOKS or JOURNALS
6. Appendices

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