Posted on by superadmin

Key Account Management

Essay:
Essay Objective: Design a personalized key account management plan for A Public-School District that is founded on the latest theoretical approaches to KAM.

Deliverables: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (https://owl.english.purdue.edu/owl/). Use the three references listed below, they must be cited in-text and in the Reference list.

At the end of your essay you will be required to add a table as an appendix showcasing your own KAM Behaviors table that will be referenced within your essay. This will not count towards your minimum word count.

Activity Details
Perform the following steps:
Step 1: Review the following content
Review the following materials about key account management. (I HAVE UPLOADED COPIES OF EACH)

Schachter, L. and Cheatham, R. (2015). The Keys to Key Account Management: What Great Looks Like.

Ryals, Lynette (2012), How to Succeed at Key Account Management. Harvard Business Review.

Richards, K.A., & Jones, E. (2009). Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework. Journal of Personal Selling & Sales Management, 29(4), pp.305-310.

Step 2: Address the following
Now that you have read about the latest theories in KAM, introduce your Public-School District and discuss how key accounts are differentiated from regular accounts. Next, you will tie in the literature to what you currently do for those key accounts, be sure to discuss what Richards & Jones mention about strategic, operational and personal fit. And three (3) of the seven (7) steps seen in the Ryals article that are the most applicable to your school district. Using this newly learned information, create a similar table to the one found on pages 18-22 from the Schachter and Cheatham reading found in Reading 2.1. Be sure to list at least five (5) different Critical KAM Behavior Categories and Required KAM Behaviors in your table that are specific to your school district (to help avoid having an unnecessarily high Turnitin similarity index). Do you think that this table would help your current KAM, why or why not?

Step 3: Write your essay
Write your essay to address all the questions above.

Use these writing guidelines:
• Include a cover page and references in addition to your required word count.
• Use correct APA format.
• Double-space text.
• Use size 12 pt. Times New Roman type.
• Use section headings to organize. (optional)
• Indent paragraphs.
• Include in-text citations.
• Use correct spelling, grammar, sentence structure, and verb tense

Step 4: Save and submit your assignment.
When you have completed the assignment, save a copy for yourself in an easily accessible location and submit a copy to your instructor below using the Submit Paper link.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.

  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.

  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.

  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.

  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.
Excellent Quality
Zero Plagiarism
Expert Writers

or see