Focusing on one or two areas of marketing management practice, reflect on how your studies of marketing help explain some of the changes you have witnessed in response to the Covid-19 outbreak. For example, you might have noticed changes in prices, and using some of those personal examples explore how much the different pricing methods you studied might explain those changes.
Source:
Baines, Paul, Chris Fill, Sara Rosengren and Paolo Antonetti (2019), Marketing, Fifth Edition, Oxford University Press: Oxford, UK: ISBN: 0198809999.
Or
Earlier editions are:
Baines, Paul, Chris Fill and Sara Rosengren (2017), Marketing, Fourth edition, Oxford University Press: Oxford, UK. ISBN: 9780198748533.
Baines, Paul and Chris Fill (2014), Marketing, Third edition, Oxford University Press: Oxford, UK. ISBN: 0199659532.