Social Media Case Study
Case Study: Identify and describe a situation where social media has had an impact on crisis response
(examples could be the Boston Marathon bombing (2013), or Queensland flooding (2011).
Describe how the event unfolded, and how social media had an impact.
Describe the use of social media from multiple perspectives, including official agency communication, social media sites, personal communications, international coverage, media coverage, information collation, real- time dissemination and post-event evidence recovery.
• Some of the points you should cover in your report should include
• Explain the impact on information management on organisational risk and crisis management
• Identify the ways that organisations interact with media management
• Describe the various uses of social media
• Identify how social media can be used in different ways during a crisis event
• Give examples of where social media has had a positive or negative on an organisations crisis management ability and / or reputation management