Case Study: Pleasure Craft Inc.

This is to formally inform you that we have accepted your proposal. I am looking
forward to your appraisal of our situation, as well as your recommendations. Please be
sure to include negatives and positives, even for your own recommendations, so that we
can make the best informed decisions for our stockholders. And we would find it useful
if you would provide a sensitivity analysis. Please note that we do not need vague
suggestions. We need specifics and a good analysis of the costs and benefits of the
alternatives. Please be sure to clarify your assumptions. Also be sure that your report
addresses the following issues.
1. Industry and competitive analysis.
2. Evaluation of our overall strategy
As you conduct your analysis, please keep in mind that we have just changed
company policy concerning how flotation costs are included in project evaluations. We
now calculate a gross capital requirement to use in place of the initial investment number
in a project analysis. The formula is
Gross capital requirement = initial investment/(1- the weighted avg. flotation costs).
The weights are the same as those used in calculating the WACC. Also note that we
recently calculated our company beta to be 1.38. Further, note that the case says that first
year outboard “sales were estimated to be $10,000” (p. 4), but it should say “10,000
units”, not dollars. As a final note, the bond index in Exhibit 2 is for Treasury bonds.
We look forward to your written report. We anticipate a thorough analysis. As you
write your report please keep in mind that we are not trained in finance so we need clear
explanations.

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