A business plan is a written document to describe a business opportunity the goals of the business and the methods to achieve the goals, critically evaluate business growth opportunities that are available outside of the business’ home market;
• apply knowledge of business management concepts and techniques to enhance abilities to discover and develop a business opportunity;
• critically evaluate how planning, organising and control activities impact on performance in a new overseas market;
• exercise judgement in developing strategic decisions to utilise business opportunities internationally;
• coordinate and integrate planning organising and control activities to develop an international business opportunity;
• Analyse data and information in order to make informed investment and management decisions when developing an international business opportunity.
Include
Strategy
• Objectives, short and long term (Vision/Mission?)
• Market potential (niche market? USPs?)
• Competitors
• Legal form of business
• Environmental analysis – SWOT; PEST
Market Research
• Methodology
• Evidence of Market research
Finance
• Start-up costs
• Sales forecast
• Cash Flow Statement (3 years)
• Financial Statements (3 years)
• Ratio analysis, Break-even point etc.
Operations
• Primary processes
• Quality/delivery
• Feedback processes
HRM
• HR related issues
• Legal compliance