WENDY’S INTERNATIONAL EXPANSION CASE STUDY

Prompt: You are an analyst for Wendy’s and have been tasked to locate the best market to expand internationally. The CEO of Wendy’s, Todd. A. Penegor, has become increasingly disappointed in the sales in America, and would like to continue exploring his franchise in the US.

Using the information in the Ivey Cases coursepack (please open the file attached and turn to page 133 for the case info), select a plan for international expansion only using the countries listed, and explain why you have chosen that country or region for expansion by using the case analysis format.
Here is my instructor format:
1. Identify your problem-The problem statement is a clear, concise sentence that argues the problem you intend to address.
2. Analyze the problem-Your analysis should show the reader that the problem you identified is important and worthy of solving. Use relevant facts, details, and assumptions from the case to support your claim. Avoid retelling the case.
3. Alternative Solutions-Present two realistic solutions to solve the problem. Each solution should meet the same objective(s). Give advantages and disadvantages for each alternative. 
Keep it brief and simple. DO NOT use lengthy block paragraphs.
4. Recommendation: Which solution will best solve the problem and why? Choose which one of your alternatives is the best one.
Do not repeat the pros and cons you have already stated.
Remember, part of a recommendation is an implementation plan!