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11.6 – REVISION – Retail Product/ Service Promotion and Institutional Promotion
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TOPIC –
Identify effective retail product/service and institutional advertisements

Print
Internet
Commercial television advertisement
Alternative media
Instructions
Each essay 150 word (minimum) on each of above illustrating the effective components or the advertisements.
Total 600 word minimum.
Discuss the effective components. Identify what in the advertisements makes it effective. (45 points)

Include a copy, link, photo of the advertisement in the above mentioned media along with the sources of each of the advertisements. (Sources are not included in the word count, nor are the directions). Be sure to include a “work cited” for each of your resources. The book / module material will need to be cited. So that should be FIVE sources minimum.

Your work will contain four components, one from each media type listed above along with the write-up. An example of each retail product, retail service and institutional advertising should be selected. The focus in on a retail business selling something. You might have two product, one service and one institutional; or you might have one product, two service and one institutional; or your might have one product. one service and two institutional. ( a total of four real advertisements from real sources) – not sourced from articles about the ads. Each ad you find will need, in your own words, and analysis of the ad, the target of the ad, and how it is meant to reach the target effectively.

You need a real advertisement from each media type. Upon advertisement selection, you should include a discussion of the features of the advertisement that effectively reach the identified target market (you should identify the target). There should be an advertisement that is a retailer selling a product, a retailer selling a service and a retailer promoting their own business image.

Be sure your work is properly formatted with paragraphs, punctuation, and grammar. Be sure to include a work cited. Remember, the book / module is/are always source(s).

REVISITING THIS – You need a real advertisement from each media type. Upon advertisement selection, you should include a discussion of the features of the advertisement that effectively reach the identified target market (you should identify the target). There should be an advertisement that is a retailer selling a product, a retailer selling a service and a retailer promoting their own business image.

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